Tru-Turn Hooks

• A test by the U.S. Army resulted in their recommendation that Tru-Turn Hooks® be used in the Military Survival Fishing Kits. (Spec. # MIL-F-6218).
   
• Tru-Turn Hooks® are designed to perform. The offset forces the point to turn towards the slightest touch to get the deepest possible hold.
   
• Extensive research by an independent group at Auburn University proved that Tru-Turn Hooks® were significantly superior (in Hookup ratios) over all hooks tested. In fact, Bass Masters Magazine found the research so thorough they published the results.

How Tru-Turn's Cam Action Works

The offset forces the point to turn towards pressure. It's like stepping on a rake; it acts as a cam, forcing the handle to rise.

What's the Reason for
Blood Red Hooks?

During extensive underwater testing, we found that every species in the test tank would strike dark red more than any other color combined. This dark red color simulates the Gill Flash of feeding fish. This is what stimulates the natural feeding response.